© Exploitmedia 2010
The point is to develop a clear but flexible learning strategy on top of a nimble operation that lets you respond instantly to change.
It’s all about the user - THE CONSUMER
Too many companies have brought new services to market without fully considering the user experience. This is fatal.
Our consulting engagements start and end with the complete user experience – from who to how.
The ability to innovate drives success
It’s an incredibly crowded market out there. Trying new things is the only way to differentiate yourself.
We help businesses find new things to offer, new ways to deliver, new business models, new partnerships, new channels to market and new ways to price
and promote.
The data never lies
We don’t believe in guesswork or finger-in-the-air forecasting. We love data and thrive on the analytics that reveal the truth behind the business plan.
Costs kill
Too many players got too excited about a specific content opportunity and spent far too much money trying to seize it.
We’re excited about the entire content merchandising landscape and believe in prudent investment that encourages exploitation of many different plays.
Inefficient processes, expensive platforms and over-engineered solutions kill most content businesses before they’re even born.
Technology is the cart not the horse
Technology is an essential ingredient of any successful content business – but it can’t be the driver of your strategy.
The best technology platform is the one that lets you do what you want to do – quickly and cost-effectively.
What believe
No one really knows everything.
Anyone who says they’ve got the whole digital content business cracked is hallucinating.
This is an incredibly dynamic market with new threats and opportunities emerging virtually every week.
The difference is we know what matters
The point is to develop a clear but flexible learning strategy on top of a nimble operation that lets you respond instantly to change.
It’s all about the user - THE CONSUMER
Too many companies have brought new services to market without fully considering the user experience. This is fatal.
Our consulting engagements start and end with the complete user experience – from who to how.
The ability to innovate drives success
It’s an incredibly crowded market out there. Trying new things is the only way to differentiate yourself.
We help businesses find new things to offer, new ways to deliver, new business models, new partnerships, new channels to market and new ways to price
and promote.
The data never lies
We don’t believe in guesswork or finger-in-the-air forecasting. We love data and thrive on the analytics that reveal the truth behind the business plan.
Costs kill
Too many players got too excited about a specific content opportunity and spent far too much money trying to seize it.
We’re excited about the entire content merchandising landscape and believe in prudent investment that encourages exploitation of many different plays.
Inefficient processes, expensive platforms and over-engineered solutions kill most content businesses before they’re even born.
Technology is the cart not the horse
Technology is an essential ingredient of any successful content business – but it can’t be the driver of your strategy.
The best technology platform is the one that lets you do what you want to do – quickly and cost-effectively.
What believe
No one really knows everything.
Anyone who says they’ve got the whole digital content business cracked is hallucinating.
This is an incredibly dynamic market with new threats and opportunities emerging virtually every week.
The difference is we know what matters