© Exploitmedia 2010 Experience We’ve lived and breathed content merchandising for over 15 years – back when BT was running the very first content service (IPTV) trials in Colchester, UK (yes, we were involved in that).   Expertise With executive, operational, strategic and technical experience on the front lines of many content merchandising businesses.   Context We see across the whole content piste, from the big picture business models to the deep tech of the back-end content delivery and workflow systems.   Independence We have no software or hardware to sell.  Just a solid, independent perspective tat lets us recommend the right solution for your particular challenges.   Execution We don’t just talk, we do. So instead of just suggesting a better channel strategy, information architecture or platform specification, we write it – then find the right suppliers or internal resources to deliver on the vision.   A fresh pair of eyes Just because we’ll learn your business quickly doesn’t mean we drink the Kool-Aid.  We’re natural sceptics who challenge just about every assumption.   Chemistry Successful engagements come from being on the same wavelength.  We work with people we like, understand and respect.  If we don’t feel the chemistry is right, we’ll be the first to say so. Why you should talk to us....  You may or may not choose to work with us – and we may recommend someone more appropriate for your specific needs – but here’s why you should at least call us in for that first conversation.   The difference is we know what matters